How to Use Intellectual Property to Boost Your Business 30 October 2019

Intellectual Property (IP) Conference for SMEs

Would you like to take your business to the next level by using Intellectual property rights (IPRs)? Are you looking to export your products into the EU market but are not sure how to manage and enforce your IP there?

IP Conference for SMEs presents the key IP systems and tools you need to benefit from your intangible assets and boost your business. We will focus on trademarks and designs but will touch upon other IPRs such as patents and copyright as well.

Intellectual Property Conference for Small and Medium-sized Enterprises is organized by the European Union Intellectual Property Office (EUIPO) in cooperation with the Finnish Patent and Registration Office (PRH).

The event will take place at Sokos Hotel Presidentti

Ulkoinen sivusto, avautuu uuteen välilehteen
in Helsinki on Wednesday 30 October. The event is free of charge.

Please note that there is a limited number of seats. Register now to ensure yours!


Keskiviikko 30.10.2019 klo 9:00 - 16:00


Sokos Hotel Presidentti, Eteläinen Rautatiekatu 4, Helsinki, Finland


Preliminary Programme

Conference will be moderated by Jorma Hanski, Director, Patents and Trademarks, Finnish Patent and Registration Office (PRH).

Plenary Session

9:00 Registration
9:30 Introductory remarks by PRH and EUIPO
Antti Riivari, Director General, Finnish Patent and Registration Office (PRH)
Paul Maier, Director, EUIPO Observatory
9:50 IPR in Business with specific focus on trademarks and designs
  • What are Trade Marks & Designs? Why and how to apply? How to enforce them?
    National Trademarks and Designs, Tuulimarja Myllymäki, Head Legal Adviser, PRH
    EU Trademarks and Designs, Andrew Reith and Nathan Wajsman, EUIPO
  • Practical examples of IP questions from SMEs and introduction of European IP Helpdesk services Elena Bertolotto, Business Europe, and European IP Helpdesk Ambassador Maija Kärkäs, Assistant Director, Enterprise Europe Network, Helsinki Region Chamber of Commerce
Coffee Break
11:05 Use of Trademarks and Designs: Why protect your rights and how to use them in building your business?
  • How a real business can combat copycats and infringers?
    Case Rovio. Robert Hagelstam, Senior Legal Counsel, Rovio Entertainment Corporation
  • How a Finnish company successfully used its IP to defend its commercial interests.
    Tom-Erik Hagelberg, European Trademark and Design Attorney, Partner, Seppo Laine Oy
12:00 - 13:00 Networking Lunch

Afternoon Session

Track 1: IP for SMEs

13:00 Experts’ Advice

  • How to use different IP Tools and databases. Hints & tips for company owners and managers
    Hanna-Maija Elo, Attorney-at-Law, Partner, Trademark Attorney, Properta Attorneys Ltd.
    Sini-Maaria Mikkilä, European Patent Attorney, Associate Partner, Head of Kolster Tampere and Kati Leinonen, European Patent Attorney, Kolster Oy Ab
  • Panel Discussion: Steps for better IP management
    Hanna-Maija Elo, Attorney-at-Law, Partner, Trademark Attorney, Properta Attorneys Ltd.
    Linda Norrgård, European Patent Attorney, Papula-Nevinpat
    Jonas Togo, Togo Media

Track 2: IP for Public Sector and Academia

13:00 Best IP Service Practices
  • Team Finland services for international businesses
    Okko-Pekka Salmimies, Ambassador for Team Finland, Ministry for Foreign Affairs of Finland
  • How public sector in EU and Finland supports SMEs?
    Inge Buffolo, Head of Business Analysis Service, EUIPO
  • Status updates
    Tuulimarja Myllymäki, Head Legal Adviser, PRH
    Riikka Pakkanen, Senior Officer, Finnish Customs
  • Innovation Financing Services for SMEs
    Jukka Kohonen, Team Finland Coordinator, ELY Centre Pirkanmaa
  • IP Education in Finnish Universities
    Marcus Norrgård, Director, IPR University Center

Closing Session

14:45 Managing Design Successfully in the Crossfire of Counterfeits
  • Case Secto Design - Winner of IPR Excellence Award 2017
    Tuula Juselius, Founder, Creative Director, Secto Design Oy, interviewed by Jorma Hanski
15:15 Conclusions and Summary

Jorma Hanski, Finnish Patent and Registration Office (PRH)
15:30 Networking with Cocktails
16:30 End of Event



Registration for the event is closed.


Additional Information

For more information please send us an email to: yrityspalvelut(at)

You may also contact:
Mr Olli Ilmarinen
Development Specialist
Email: olli.ilmarinen(at)
Tel. +358 9 6939 5236

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