How to present your trademark in the application

Provide a clear and precise representation of your trademark in the application. If you want to register several trademarks, you need to file a separate application for each of them. One application must not include more than one version of your mark.

Nowadays you do not have to present your trademark by graphic means, but you still have to present it in a clear, precise and understandable manner. You can present the mark as a file.

Word mark


A word mark gives extensive protection because the word is the only protected part of the mark. Registering such a mark requires in particular that the word is distinctive. Read more about distinctiveness.

Figurative mark

A figurative mark comprises nothing but drawings, graphics or a picture. It does not contain words or letters.

Please note that you must include only one version of your figurative mark in the application, and not different alternative versions of the same mark. We cannot decide on which alternative the application relates to and, consequently, which mark is to be examined.

We accept files in the JPEG format.

Figurative marks containing word elements

Kuviomerkki, jossa sanallinen osa
A figurative mark with a word element comprises both a figurative element and a word or words or letters. Such a mark could be, for instance, a word written in a particular font or typeface.

We accept files in the JPEG format.

Three-dimensional mark

Kolmiulotteinen merkki
A three-dimensional mark consists of the appearance of the product or of its packaging. In other words, the mark comprises a three-dimensional shape.

We accept files in the JPEG format.

Sound mark

A sound mark consists exclusively of a sound or a combination of sounds.

We accept files in the MP3 format. In addition to an audio file, you can enclose a graphic representation of the trademark with your application, if the representation is precise enough and corresponds to the sound of the mark (e.g. a stave).

Motion mark

Liikkuva tavaramerkki
A motion mark consists of a movement or a change in the position of the elements of the mark. It can be represented either as an MP4 file or as a sequence of pictures.

Position mark

A position mark consists of the specific way in which the mark is placed or affixed on the product.

Pattern mark

Toistuva kuvio
A pattern mark consists exclusively of elements or patterns which are repeated regularly.

Multimedia mark

A multimedia mark consists of a combination of image and sound.

We accept files in the MP4 format.

Colours in marks, and black-and-white marks

Your trademark is protected in the exact form and colours given in the application. A description of colour is required for colour marks only.

From the first of May 2019, a trademark presented in black and white is no longer considered to cover all colour variations but instead only the black and white form it has been presented in.

Scope of protection for old trademarks

Black and white marks that have been applied for before the first of May 2019 are still considered to cover the mark in all colour variations.

Printable version
Latest update 17.06.2019